The perfect construction of enterprise culture can make the enterprise adapt to the demand of itself and the market, thus achieving healthy and orderly development. The fundamental significance of the construction of enterprise culture lies in that it has a series of special functions which are not owned by any other systems and norms.
I. Cohesion effect
The cohesion effect of enterprise culture means that when a value is recognized by the employees of the enterprise, it will become a kind of adhesion, and gather its members from all aspects, so as to generate a huge centripetal force and cohesion. The interpersonal relationship in the enterprise is regulated by many aspects, among which there are not only mandatory "hard regulation", such as system, order and so on; there are also persuasive and educational "soft regulation ", such as public opinion, morality, etc. Corporate culture belongs to soft regulation, which enables all the staff to reach a consensus on the basic aspects of enterprise mission, strategic goal, strategic measure, operation process, cooperation and communication, etc, this fundamentally ensures the harmony, stability and health of the interpersonal relationship of the enterprise, thus enhancing the cohesion of the enterprise.
II. Guiding role
The so-called guiding function is to guide the leaders and employees of the enterprise, and to guide the value orientation and behavior orientation of the whole enterprise and every member of the enterprise. This kind of orientation is different from the rigid discipline or system which is simply emphasized in traditional management. It emphasizes guiding the behaviors of enterprise members through shaping enterprise culture, it enables people to accept common values in a kind of culture subtly.
III. Incentive effect
The incentive function of enterprise culture refers to the function of enterprise culture itself to stimulate the motivation and potential ability of employees through each component element, which belongs to the category of spiritual motivation. Corporate culture can meet the spiritual needs of employees, mobilize their spiritual strength, and make them have a sense of belonging, self-esteem and achievement, thus giving full play to their great potential.
IV. Constraint effect
The constraining effect of enterprise culture refers to the constraining and regulating effect of enterprise culture on the thought, psychology and behavior of every employee. The constraint of enterprise culture is not mandatory, but a kind of soft constraint. This kind of soft constraint comes into being in the atmosphere of enterprise culture, forming a group's code of conduct and moral code, and the control effect from psychology and self-restraint is formed through the thoughts and behaviors of employees.
V. The role of image shaping
Corporate image is one of the key factors that determine the survival and development of an enterprise in the competition, and the composition of corporate image. Image is the facade and window of Enterprise's external communication. The image-shaping function of corporate culture is mainly reflected in the excellent corporate culture. Through the contact between the organization and the outside world, it plays a role in showing the successful management style and positive spiritual outlook of the Enterprise to the public, etc, so as to create a good phenomenon for the enterprise. Corporate culture is an intangible asset of an enterprise, which can bring reputation and market share to the enterprise.
VI. Coordination function
The coordination function of enterprise culture enables employees to communicate and communicate with each other in a good cultural atmosphere, reducing unnecessary frictions and contradictions, make the interpersonal relationship between the top, bottom, left and right of the Enterprise close and harmonious, and all kinds of related work and activities more coordinated. It enables the employees of the enterprise to learn from each other, support each other, learn from each other's strong points and complement each other's strong points and improve together in the business activities of the enterprise. At the same time, in this process, the moral sentiments of the enterprise staff are sublimated, the group consciousness of the staff is enhanced, and they care about the enterprise, love the group, work hard and work actively in specific actions.
When excellent culture permeates into every corner of enterprise management, it will burst out great power to push the enterprise forward.
