To effectively broaden perspectives and enhance professional competencies among employees and management, Kaifeng DEAR Air Separation Industrial Co., Ltd. (hereinafter "DEAR Air Separation") held a high-level training session titled "Five-Ring Marketing and Key Account Management Skills Enhancement" on June 10 at the DEAR Air Separation Industrial Park. The event was jointly launched by Ms. Hai and Mr. He, alongside the strategic consulting team from Huazhi Shengyuan, DEAR Air Separation's strategic partner.
General Manager Wu Di, Executive Deputy General Manager Li Guanxiong, and Deputy General Managers He Donglin, Zhu Libing, Lu Hongtai, and Pei Xinping led department heads and employees from administration, marketing, and operations in full participation, demonstrating the company's commitment to continuous learning.
The training underscored DEAR Air Separation's philosophy: "Employee growth is the foundation of corporate development." The presence of the entire leadership team reflected the company's dedication to cultivating talent as a strategic priority. Attendees meticulously noted key takeaways, embodying the organizational value of "lifelong learning."
The first day focused on key account development and relationship management, particularly the third and fourth rings of the Five-Ring Marketing methodology. Through practical modules—including client organizational analysis, objection handling, and professional communication techniques—and case studies from Fortune 500 companies like TCL and Honeywell, the training deconstructed the end-to-end process of major client acquisition. The engaged audience filled notebooks with insights while exploring how to build long-term client trust through details.
Every aspect of the training, from curriculum design to execution, highlighted DEAR Air Separation's investment in employee development:
Led by instructor Deng Bo, who holds a BNU MBA and brings 20+ years of marketing experience with China's top enterprises.
Featured interactive segments like live Q&A and case-study debriefs to ensure practical application.
This training marked the starting pistol for DEAR Air Separation's talent development initiatives. More than a skill-building program, it represented the company's "people-first" ethos in action—by providing robust growth opportunities, DEAR Air Separation empowers employees to propel the company forward with enhanced expertise.
