On January 5th, all employees of DEAR Air Separation gathered together to hold a kick-off rally for 2026 with the theme of "Striving for a Strong Start and Building a New Glory Together." Looking back at 2025, thanks to the hard work of all employees, the annual performance for the year exceeded the target by 50%. The rally comprehensively summarized the development achievements of 2025, precisely deployed the goals and tasks for 2026, and laid a solid foundation for high-quality development throughout the year.
General Manager Wu Di delivered a motivational speech, announcing incentive policies for the new year, which triggered a warm response from the entire audience. Facing a broad customer base, the company launched multiple New Year bonus policies to create additional value for customers through actual benefits. For the employee group, the company tailored diversified incentive policies, directly linking them to employees' incomes through measures such as strengthening performance rewards and broadening growth channels, fully mobilizing the enthusiasm of all employees for entrepreneurship and making those who strive and work hard benefit and enjoy glory.
At the rally, the General Manager and Deputy General Manager took the lead by example, and the heads of major centers such as marketing, operations, and administration took the stage one after another, leading their respective department employees to solemnly make their攻坚 (which can be translated as "tackling tough tasks" or "overcoming challenges" in this context, here we use "commitments to overcome challenges") commitments for 2026. The resounding and powerful oaths and clear and definite goals demonstrated the firm determination of each department to face difficulties head-on. The employees on site were full of energy and high morale. Through this rally, everyone not only clarified the priorities and directions of their work for the new year but also deeply felt the company's sense of responsibility towards customers and its care and importance for employees, which was highly inspiring.
The speeches by General Manager He and Deputy General Manager Hai profoundly explained the company's core service concept of "customer-centricity," pointing out the work direction for all employees. They emphasized that enterprise development should not pursue blind expansion in the number of orders but should adhere to the original intention of "being responsible for every customer," integrating quality control and project schedule assurance throughout the entire project process. "We should approach every order with an attitude of striving for perfection, transforming customers' trust into high-quality products and efficient delivery capabilities, winning market reputation with responsibility, and building a solid foundation for cooperation with professionalism." This conveyed DEAR Air Separation's determination to uphold quality and deepen services and also enabled the employees present to deeply understand the development logic that "customer satisfaction is the foundation of enterprise survival." This business philosophy of not being greedy for quantity and speed but focusing on quality services is precisely the core competitiveness that enables the company to steadily advance in the industry.
The bugle call for the new journey has sounded, and challenges and opportunities coexist in the new year. The successful holding of DEAR Air Separation's kick-off rally for 2026 not only drew a clear blueprint for the company's development throughout the year but also ignited the fighting passion of all employees. Now, from management to frontline employees, everyone has quickly adjusted their state and thrown themselves into intense and orderly work with a fighting posture of "starting the battle at the beginning and sprinting from the start." Guided by the customer-first service concept and motivated by mutually empowering policies, all employees of DEAR Air Separation will tackle difficulties and forge ahead with greater fighting spirit, more pragmatic work styles, and more innovative ideas, striving to achieve the "strong start" goal for 2026 and jointly writing a new glorious chapter of high-quality enterprise development!
