According to the market demand and its own advantages, DEAR air separation company stepped out of another new mode and stepped into the field of gas investment. It has signed three sets of gas investment air separation equipment with Linyi Iron and Steel Group, and now the equipment has been put into normal operation, achieve historic success!
Good news came from Linyi Iron and Steel Group (Shujing construction site) on August 2015 that the first KDON (Ar)-16000/20000-520 air separation plant invested by our company had successfully supplied gas to Party A. The victory of this milestone is the symbol of our company's entering the gas investment field, and it is also the beginning of deer's entering the gas investment field.
The development mode of differentiation strategy carried out by DEAR Airbus lies in always adhering to the customer and market orientation, accurately grasping the development trend of the industry and effectively allocating internal and external resources through keen observation and market analysis, provide users with differentiated services according to their own advantages and practical conditions, and then realize self-development.
I. Technical advantages: at present, the Design and Research Institute is setting up scientific research exchange mechanism with domestic colleges and universities in materials science, fluid mechanics, engineering structure science and so on, it has truly become a technology development institution combining academic and production in the air separation industry. The company has introduced talents with high technology level to inject vitality into technology research and development design and improve technology level. In order to make the equipment more refined and stronger, the company independently developed and designed the energy-saving air separation, which created a pioneer in China and took the lead in the industry.
The company has advanced technology which is in line with international standards, which benefits from the long-term and deep cooperation between our company and Japan dayanriic acid Co., Ltd. Every year, our company carries out profound communication with other leaders and experts in technology and other aspects, absorbs other's excellent design ideas, and explores innovative ideas of Enterprise science and technology research and development. With the support and help of the other party, our company has achieved rapid development in the aspects of process design, manufacture, installation and debugging, etc.
II. Advantages of safety and reliability: The company is an enterprise specialized in researching, developing, manufacturing and installing all kinds of complete sets of air separation equipment, spare parts and gas supply. It has the ability to design and produce more than 30 sets of large and medium-sized air separation equipment annually, and is the main manufacturer and gas supplier of air separation equipment in our country. At present, our main business is 300-50000Nm3/h air separation plant. So far, we have produced more than two hundred sets of large and medium-sized air separation plant for domestic and foreign customers. We have accumulated rich and mature experience in terms of reliable performance. As early as in 2011, the company and Shandong Chuanyang group jointly invested and built a set of 18000-grade air separation plant. After several years of operation, all indexes reached the international first-class level, and there was no accident during the operation, it fully verifies the safety and reliability of the equipment. On the basis of its own patent, while introducing international advanced level, safety and reliability are the company's responsibility and commitment to users. Therefore, the company has many stable customer relationships (such as Hebei Anfeng, Shandong Chuanyang group, Linyi Sande Iron and Steel Group, etc.), has a good reputation, and the products have a strong advantage in the market competition.
III. Advantages of energy conservation and consumption reduction: carrying out energy conservation and consumption reduction is the strategic requirement of national and social development. As a member of the society, DEAR has the responsibility to add bricks to the society and contribute to it. Therefore, it is urgent to research and develop energy saving and energy saving. The R & D team of the company regards energy conservation and consumption reduction as the basic starting point of R & D design, increases innovation mechanism, changes R & D thinking, and improves innovation ability through communication with international technical level. DEAR air separation has its own factory in the local area, and has many years of rich experience in oxygen plant management. During the period of the operation and management of the oxygen plant contracted by the company, we established good communication links with our clients on the basis of independent design and professional customization of the company to constantly improve the research and development plan, so as to meet the requirements of high efficiency, energy conservation and environmental protection, especially the 16000 air separation plant invested this time successfully reduces the energy consumption of equipment operation by 20% on the basis of the original design. At the same time, our company is developing and developing another 20% reduction of operating energy consumption to achieve 40% reduction of operating energy consumption in the most basic design, which will increase strong competitive advantage for our company in the field of gas investment. Currently, only about 40% of the domestic industrial gas market has been developed, and over 2/3 of these developed markets have been occupied by foreign enterprises (such as French air, Linde, air chemical, etc.) and Yingde gas, etc, if the company wants to seize market share from these large enterprises, low cost is the most important winning weapon. This not only brings direct benefits to users, but also reduces costs, improves efficiency and enhances market competitiveness.
Seize the opportunity, take advantage of the opportunity to become stronger, and successfully carry out differentiated strategic development planning.
1. The traditional demand will be saturated, and the air separation industry will encounter severe challenges such as market shrink, homogenization competition intensification, and benefit decline. Focusing on and meeting the demands of the market and customers is the fundamental starting point of the transformation and development of the enterprise.
2. The integration and allocation of resource system is an effective means to promote the successful transformation of enterprises. By integrating internal and external resources such as management and technology, and cooperating with the most excellent professional suppliers in the industrial chain, a stable and high-quality cooperative supply chain has been built; the external cooperation of key technologies and high-end talents has been strengthened, build core and key business links for enterprise development. Through the effective use of the "brace" of the industrial chain, the individual fighting alone of the enterprise becomes the "Group Army battle" of the supply chain alliance, which greatly improves the market competitiveness of DEAR airseparation, ensure the success of its transformation and upgrading.
3. Strengthening innovation is the basis of promoting the success of enterprise transformation. Innovate the operation mode, develop industrial service and cultivate new profit growth point Investment industrial gas project has realized the transformation from selling equipment to selling operation.
4. Excellent enterprise culture is the guarantee for the success of enterprise transformation. Focusing on the transformation and development, DEAR kongfen actively advocates "Being realistic, innovative, United and efficient"; "creating excess value for customers"; "Quality is our pride"; "communication and harmony; happy work, happy life ";" safe, reliable, advanced and intelligent ";" realize your dream step by step through your own efforts "; "Talents drive technological innovation, talents drive enterprise development" and other corporate cultures, guide the staff to establish the overall awareness, and make the new mode of operation get the unanimous recognition of all the staff, so as to form a joint force to support the development of the Enterprise to the maximum extent and ensure the smooth development of the gas Investment Market of the enterprise.
The expansion of the company the new business model opens up new territory for DEAR. At this point, DEAR will take on a new journey with a new look and high morale.